BLUE DIAMOND ALMONDS
BLUE DIAMOND ALMONDS
BLUE DIAMOND ALMONDS
Problem: People often overlook almonds in the snack aisle. They usually grab something that is not very healthy, and offers them no benefits.
Solution: Create a character that will be the face of almonds, THE ALMOND ADVOCATE. He will fight for almond rights and try to convince people to get almonds when they grab a snack.
THE COMMERCIAL
THE INTRODUCTION TO THE ALMOND ADVOCATE
the social
THE ALMOND ADVOCATE’S SOCIAL MEDIA PRESENCE
THE IN-STORE
THE CONSTANT REMINDER OF THE ALMOND ADVOCATE
IN COLLABORATION WITH: Ann Pham